The Get Off The Truck System That I Have For You Is So Controversial That I Have Been...

BANNED

From speaking about it by the worlds largest carpet cleaning franchise

(which just happens to be my old franchisor).

Here is just a bit about me…

Former Birth Control Factory Security Guard, Disney Leader, Bankrupt Out of Work Executive, to Carpet Cleaner, to Successful Entrepreneur.

I am a home service owner, just like you. I used to own and operate a Chem-Dry Franchise (no booing, please) but sold it and am now independent. I have been in business since 2007 (what a year to start a business, what with the economy imploding!). I have fought, slugged and groveled for more clients using old methods of coupons and discounts. What did that get me? Coupon-clipping-discount-seeking-cheapo's.

I have cleaned my share of run down houses in questionable neighborhoods, and while they deserve clean carpet, I did not want to be the one cleaning it. These folks were not going to make me rich.

Now don’t get me wrong, I was managing to make a meager living, but I felt like an employee in my business, not a true owner. And I certainly was not getting wealthy.

A run down house in a questionable neighborhood

I needed to change SOMETHING!

Then one day, as I was driving my carpet van home, I thought to myself, “Self, you spent 10 years as a manager for the Walt Disney Company. Not only do you have a HUGE service background and gobs of knowledge about clients, guests and customers, but you also have the marketing skills to sell at the highest prices in the world.”

Who is the master at extracting massive amounts of money from your wallet and making you feel good about it? It is The Disney Company. Lucky for you, you have me to reveal the secrets they use on a daily business to create billions of dollars and billions of guests. You see, I worked for the mouse for over a decade.

Back to my thought "Self, you should be getting Disney level prices for your service." That day I went home and raised my prices 10%. I didn't change anything else, just raised my prices.

You know what? I never heard a peep from my clients and prospects about my prices. They HAPPILY paid because I was already delivering Disney Style Service and a huge value. That was in 2010.

Then I began to think to myself again "Self, if my clients and prospects are paying these prices, I bet they will pay even more for increased service and value." And I was right! In 2011, I did another 10% increase while adding some value added services and packaging. My best clients and prospects stayed with me and paid.

Better Service. Better Marketing. Vance's Carpet Cleaning.

(ya gotta say it like the old Papa John's commercials

That's right. I was attracting BETTER clients.

Those with nicer houses...
Those with more income... (willing to spend it with me).
Those with cleaner houses that were EASIER for me to clean.
I was also eliminating the price-shopper-discount-seeking-cheapo's. Which was fine with me, since they had some of the dirtiest, grimiest carpet and upholstery.

So by now, I had 2 of the 3 major drivers of my business in line and on task. I had systems. I had service systems and I had pricing systems. Now I just needed my marketing system.

Spent 1000's on my marketing education

I spend thousands of dollars every year to studying, creating, testing and implementing Response Required and direct response marketing. I go to seminars and belong to Masterminds by Dan Kennedy, Joe Polish, Dean Jackson and Ned Hallowell, and Dave Dee.

I've met 100’s of people; cleaners, restorers, janitors, painters and plumbers, folks just like you & me, who had improved their businesses and LIVES through the use of direct response and education based marketing.

Before I implemented direct response and education-based marketing strategies, I used many of the templates from my franchisor. They all looked so.... nice. Nice pretty pictures... Nice little logo's... Nice little ROI…